I am lucky enough to work at a company that loves to give back to the local community. In my two years at liquidfish, we have worked on countless of websites and numerous print projects for nonprofits, and have also taken days off to volunteer in the community. I personally love to volunteer my time to numerous organizations including the Redbud Classic, Junior League of Oklahoma City, and Art With A Heart. My heart is truly happy when both my work and personal life align for a worthy cause.
Spring has sprung, and if you’re like everyone at liquidfish, there has been more “spring” in your step lately. In only a few short days, we’ll have an extra hour of sunlight. This means no more driving home from work when the sun has already begun to set, and no more long evenings stuck inside because it’s too cold to go out. The lively days of warm weather, pretty flowers, outdoor events, and patio vibes are almost here!
Video game streaming has been an important part of the gaming community since Twitch took in its first breath of life in 2011. Gamers like to watch other people play games for information and entertainment. However, live streams take this concept one step further. These streams allow the audience or viewers to ask questions about the game being streamed and to interact with the streamer or broadcaster in real-time. There are many different aspects to streaming, ranging from foreground content (game and broadcaster input) to background content (music and chat bots ). Chat bots, in particular, help not only the broadcaster interact with the audience, but also entertain them when the broadcaster is too busy to respond. Coming from personal experience as a broadcaster, many of my viewers come to my streams not for the foreground content, but for my custom chat bot and myself.
liquidfish was proud to attend the 51st Annual Oklahoma Advertising Awards this past weekend. We always enjoy the opportunity to spend an evening together as a team and socialize with others in our field. There is an incredible amount of creative energy flowing through our state, and attending an event celebrating this creativity is an absolute pleasure.
On a recent project, I found the need to set the value of an attribute in an Eloquent model using input formatted in two different ways. One way was basically 'raw' input—copying a date field from a table in one database into a corresponding date field in my new table. As you can imagine, there's not much work to do in a case like this. A simple $myModel->date = $original_date where $myModel is an instance of my Eloquent model will do the trick. However, I also needed to store the value from a datepicker widget in a particular format to the same field at times, so it seemed convenient to create a mutator in my model that would automatically translate the datepicker format (which incidentally was "<full month name> <day of month>, <four digit year>, or as we like to say in PHP: 'F j, Y') into the standard MySQL format. So, I added the mutator to my model, tested the user interface, and all was good...
As a Project Manager, my primary responsibility is keeping projects moving and on track. It makes it easier to view projects as a long checklist to get through—progressing from project to project—always looking forward and focusing on what’s ahead. In partnership with this method, taking the time to fully evaluate each project after its completion can benefit everyone involved, including the client. We use three measurements to do this: communication, scope, and timeframe.
liquidfish isn’t your typical agency. We’ve grown to over 10 times our original size in as many years, owing in large part to an ideology which places innovation above all. Our websites aren’t based on turnkey templates or cookie cutter content management systems. Every aspect of our work–from design and development to copywriting and social media–is an opportunity to improve.
A central part of great storytelling is effectively setting the stage and establishing how the audience should feel going into your story. TV shows accomplish this with their intros. “Game of Thrones” fans hum emphatically along to the theme music as the camera flies across the world’s gameboard map, stopping at places the episode will visit, preparing the audience for the ride ahead. “Mad Men” viewers tumble and fall endlessly with Don Draper, reminding us of his inner freefall, while ending with his silhouette seated, outwardly cool and collected. One of my favorite show intros is the first season of “True Detective” on HBO, which won an Emmy for Outstanding Main Title Design. Its accomplishment lies in taking a show with so many layers and themes and concisely touching on many of them with carefully chosen, provocative imagery. The intro splices characters, iconic scenes, and objects together in a beautiful yet dark and haunting way that I believe deserves analysis.
Since his initiation into the public realm as an up-and-coming NBA player, Kevin Durant has continued to make a positive and lasting impact across the country through his foundation, the Kevin Durant Charity Foundation (KDCF). Many young people, especially at-risk youth in low-income communities, have benefitted from his generosity and dedication to fostering the next generation. Because of this, liquidfish was thrilled to have the opportunity to work on a project for someone who has brought so much positivity to our country and whose brand extends worldwide.