liquidfish isn’t your typical agency. We’ve grown to over 10 times our original size in as many years, owing in large part to an ideology which places innovation above all. Our websites aren’t based on turnkey templates or cookie cutter content management systems. Every aspect of our work–from design and development to copywriting and social media–is an opportunity to improve.
A central part of great storytelling is effectively setting the stage and establishing how the audience should feel going into your story. TV shows accomplish this with their intros. “Game of Thrones” fans hum emphatically along to the theme music as the camera flies across the world’s gameboard map, stopping at places the episode will visit, preparing the audience for the ride ahead. “Mad Men” viewers tumble and fall endlessly with Don Draper, reminding us of his inner freefall, while ending with his silhouette seated, outwardly cool and collected. One of my favorite show intros is the first season of “True Detective” on HBO, which won an Emmy for Outstanding Main Title Design. Its accomplishment lies in taking a show with so many layers and themes and concisely touching on many of them with carefully chosen, provocative imagery. The intro splices characters, iconic scenes, and objects together in a beautiful yet dark and haunting way that I believe deserves analysis.
Since his initiation into the public realm as an up-and-coming NBA player, Kevin Durant has continued to make a positive and lasting impact across the country through his foundation, the Kevin Durant Charity Foundation (KDCF). Many young people, especially at-risk youth in low-income communities, have benefitted from his generosity and dedication to fostering the next generation. Because of this, liquidfish was thrilled to have the opportunity to work on a project for someone who has brought so much positivity to our country and whose brand extends worldwide.
I would like to show an example of what I call "DOOP" or DOM Object Oriented Programming.
2016 was a monumental year for liquidfish. We hired three new members of the family, welcomed Christopher Lee to his new role as Creative Director, and improved our SEO and PPC services. Those improvements have led us to expand our digital marketing services as a whole, and we’d love the opportunity to continue proving ourselves right here in Oklahoma City and beyond. That’s why we’re offering one free month of SEO to our clients who sign on for 2017— an average savings of over $1,000.
With the hustle and bustle of the holiday season already approaching, I become more and more thankful for Thanksgiving. It is quickly becoming my favorite holiday because, in a society where busy is best, it’s the one day of the year that is dedicated to giving thanks, relaxing, and counting your blessings.
Building on Christopher's post, I would like to take this opportunity to express the importance of unique content to current and potential clients. Having an understanding of what makes your company “tick” is crucial to a successful campaign in every aspect of what we do, including copy, design, development, social, and SEO. During the initial “discovery” phase, our team explains how important it is to represent yourself in the fullest, most unique context. For me, as a copywriter, this pertains specifically to content.
One of my favorite parts of being a designer is learning about new industries. Each new project brings something new to the table and keeps me on my toes for what’s to come. Over the past year, I’ve had the opportunity to work with a diverse group of clients and learn about their various industries. Some of the these include banking, industrial screen manufacturing, aircraft title insurance, colleges, athletes, drones, agricultural lime, digital security, land management, painting solutions, and hospitality.
This month, I celebrate my one-year work-iversary at liquidfish. As this milestone approached, I took some time to look back on my first year in the advertising and digital marketing world and write down what I have learned. Some things were exactly as I had imagined them in college, and others have changed my perspective completely.
Let’s face it: few people enjoy networking, and I didn’t leave that word out of the title by accident. The routine can seem so forced – handshakes, pleasantries, exchanging business cards – but there’s no denying the value in getting to know your peers. Here are five reasons you should spend a little time at local networking events, even if you’re the socially anxious type like me.