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NBA PLAYER, MENTOR, SUPPORTER,
ENTERTAINER, BUSINESSMAN


CUSTOM WEBSITE DESIGN & DEVELOPMENT

Design

Development

Mobile Apps

Social

OBJECTIVES

  • Introduce the multi-faceted personality of Blake Griffin to the public, featuring his five “sides”
  • Create custom website design and content to be entertaining and attention-grabbing with various media including video, images, and copy
  • Create a custom social media plan for Blake’s personal Facebook, Instagram, and Twitter regarding the site’s launch
  • Tease the site’s launch on social media in a way that creates anticipation
  • Create unique elements within the UI/UX functionality of the site
  • Develop website to also function on mobile devices

Social Media Teasers

 

 

Our Process

 

SOLUTIONS

  • Initial process began from scratch: concept, sitemap, and content were created and gathered by our team
  • Five sites in one – five landing pages, each with series of subpages with unique menu that utilizes photography rather than type
  • “Move with you” element parallaxing using mouse and mobile gyroscope movement
  • Planned, organized, and produced photo shoot in Los Angeles
  • Created and promoted a series of social graphics that represented Blake’s five “sides” four days prior to the site’s launch
  • Created a usable, lightweight, and dynamic page-loading Javascript engine
  • Designed and art directed sets for each of the five “sides” with collaboration from Blake and Taylor Griffin
  • Every developer on our team worked together on this project to create a team-built website
  • Design facilitates user interaction by integrating large imagery with pull quotes, videos, and image galleries
  • Created the concept of a hype video featuring a behind-the-scenes look at the creation of the website from start to finish. This was promoted on Blake’s social media the day of launch to draw users to the site.
VISIT SITE
blakegriffin.com




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