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NBA Player, Mentor, Supporter,
Entertainer, Businessman



Blake Griffin

Custom Website Design & Development

Design

Development

Mobile

Copywriting

UI/UX

Production

Social

OBJECTIVES

  • Introduce the multi-faceted personality of Blake Griffin to the public, featuring his five “sides”
  • Create custom website design and content to be entertaining and attention-grabbing with various media including video, images, and copy
  • Create a custom social media plan for Blake’s personal Facebook, Instagram, and Twitter regarding the site’s launch
  • Tease the site’s launch on social media in a way that creates anticipation
  • Create unique elements within the UI/UX functionality of the site
  • Develop website to also function on mobile devices
































Social Media Teasers









Our Process

Blake Griffin & liquidfish




SOLUTIONS

  • Initial process began from scratch: concept, sitemap, and content were created and gathered by our team
  • Planned, organized, and produced photo shoot in Los Angeles
  • Designed and art directed sets for each of the five “sides” with collaboration from Blake and Taylor Griffin
  • Design facilitates user interaction by integrating large imagery with pull quotes, videos, and image galleries
  • Five sites in one – five landing pages, each with series of subpages with unique menu that utilizes photography rather than type
  • Created and promoted a series of social graphics that represented Blake’s five “sides” four days prior to the site’s launch
  • Created the concept of a hype video featuring a behind-the-scenes look at the creation of the website from start to finish. This was promoted on Blake’s social media the day of launch to draw users to the site.
  • “Move with you” element parallaxing using mouse and mobile gyroscope movement
  • Created a usable, lightweight, and dynamic page-loading Javascript engine
  • Every developer on our team worked together on this project to create a team-built website
VISIT SITE
blakegriffin.com




VIEW MORE WORK