Water is Life — liquidfish Case Study

The Gist

A global clean-water nonprofit calls for a website that mirrors its life-giving resource: refreshingly clear, deep, and moving. Because we’re obsessed with creating an impact with far-reaching ripple effects, we were ecstatic to tackle this project.

The Goals

Illustrate the global reach of water is life through powerful visuals
Highlight the work Water is Life has accomplished in each country
Devise a site that streamlines the most important component of the site: the donation process

The Journey

Our school of passionate designers and developers:

Built a custom, interactive map to illustrate Water is Life’s worldwide impact thus far
Integrated video playlists to captivate and motivate visitors to donate
Envisioned and created a modern aesthetic to complement the Water is Life brand

The Destination

Because donations are such an integral component of Water is Life’s site, we unveiled a fresh, user-friendly, and responsive site with clear and inspiring calls to action.